Horses and (Golf) Courses: What Was Nike Thinking? New 20XI Commercial Recreates a Hoofnote in American Golf History

I just had to share this video. Can someone explain it to me? I love Nike, love their commercials, love their stores, love their branding. Yet I don't get this commercial.

But then, I'm not in the market to buy Nike's 20XI golf balls, either.

Years ago I lived a few furlongs from a place called The International--just "The International". It was a golf course in Bolton, Massachusetts and a