Thursday, 3 November 2011
Prascend® PPID (Equine Cushings Disease) Treatment Approved by FDA for US Horses
Maybe I'm biased, but I thought that the CSI (Cushings Scene Investigation) ad run by Boehringer-Ingelheim Vetmedica in British horse magazines was the most clever horse ad so far this year. It heralded the introduction of Prascend to treat Cushings-suffering horses; Prascend will soon be available in the USA.
The following press release is not an ad, it is published here as a "
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