Guts. Glory. Horseshoes: Farrier Travis Baker Drives a Dodge.

"Farrier" (Full Version-HD) from Fran Jurga on Vimeo.
.

Is this an ad for Ram Trucks, farriery as a career, or California as a place to live the good life? Maybe it's a little bit of all three. Travis Baker's farrier life in California looks good from behind the wheel of a new Dodge Ram pickup.


But make no mistake: that's not a Hollywood actor pretending to be a farrier, he's the real thing

Watch It: Ram Trucks Promotional Video Features Texas Farrier Shawn Nanny, Who Still Likes His Old Truck

If you were in the business of selling trucks, wouldn't a farrier be your ideal customer?

The answer would be an unequivocal "yes"--assuming your truck can fill the farrier's needs...and the farrier wants a new truck.
For years, I have wondered why truck companies didn't fall over themselves to sponsor farrier events and court their favor (and advertise with Hoofcare Publishing). Finally,